Imagining Benefits that Benefited the Long Term

How much does language influence our thoughts? I love this example. A hospital connotes care, even when applied to furniture.

This combination of words provides a gentle, refreshing reminder that furniture should not be disposable. Well made frames are built to have many lives. Talented reupholsterers are trained to bring each owner’s specific aesthetic to life.

This loving maintenance, also known as reupholstery, powers multigenerational reuse, is kinder to the planet, supports skilled labor, and enriches the local community.

Beyond language, what about payment? A hospital is also synonymous with insurance. Companies’ benefit packages offer pet insurance, and student loan payback perks, why not material maintenance insurance?

It aligns our values with our desires of growing local prosperity while respecting planetary boundaries. Would you reconsider whether to reupholster vs buy new if you only had to pay a $25 deductible at a local reupholstery shop (furniture hospital)?

When long term benefits are prioritized over immediate gratification, what becomes possible?

Photo: Tiny Oak Media
Disclosure: I have never been to this shop. I am just inspired by what they represent.